Olfactory POS
Olfactory POS is a form of POS advertising that renews the sensory experience for your consumers. With the evolution of technology, point-of-sale marketing can only keep pace. In the past, fixed POS displays, often made of cardboard, were effective, but this is no longer the case today. Consumers are in an environment saturated with advertising elements and messages. It is therefore essential to stand out from the crowd by using original POS to create a link between them and your brand or products. This is where olfactory POS comes in.
What is it?
All POS that diffuse a scent can be defined as olfactory POS. This medium uses the sense of smell to communicate with the customer. Its use in a shop will arouse the customer’s interest and encourage him to consume the product. Like all POS, its ultimate objective is to trigger the act of purchase at the point of sale. Olfactory POS allows for the diffusion of an atmospheric fragrance in a department or a targeted area such as the head of a gondola, a podium or an animation area.
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What are the advantages of olfactory POS?
It is important to know that humans have an extremely powerful olfactory memory. Your customer may associate a scent, a perfume, an aroma with past emotions, events they have experienced, comfort or familiar sensations. This gives them confidence and makes them more likely to make a purchase. The scent can also be a food scent that arouses greed, a pleasant and easily recognisable ambient scent for your consumers. The olfactory POS has several functions:
- It establishes your olfactory identity, which your consumer will easily remember.
- It secures your customers’ loyalty and helps them remember your product and your brand.
- It introduces your products and stimulates impulse buying.
- It makes the customer feel relaxed and more inclined to buy.
- It increases the comfort and well-being of the customer at the point of sale.
- It creates a sense of time compression so that the customer almost unconsciously lingers in the shop.
Olfactory recall works even better than visual recall. If you want to optimise the impact of your POS on the buying process, olfactory POS is a very effective communication tool.
How to make an olfactory POS?
The promotion of a product is possible by using different types of olfactory POS. Generally, the POS is equipped with a scent diffuser in the form of a box or a kit. It is important to note that it can be battery or mains powered. The diffuser is either activated automatically when a customer passes by, or it can be activated by a push button, or the diffusion can be programmed. In the case of automatic diffusion, a movement or passage detector must be integrated into the device.
If you want to offer a multi-sensory experience to your consumers, adding sound effects with a sound chip and visual effects with a lighting system is also possible. The diffusion of fragrances can be synchronised with audio or video sequences, for example, or with dynamic displays and other media content.
Which POS should be used to diffuse a fragrance, aroma or scent at the point of sale? A scent dispenser can be integrated into a shelf POS such as shelf-stoppers, shelf-heads, product dividers, etc. Olfactory kiosks and totems are also regularly seen in shops.
D4D offers you electronic and mechanical components for olfactory POS
Would you like to take advantage of olfactory communication with POS? Trust Dynamics for Display to bring them to life! We offer you electronic POS components and parts to create original olfactory advertising media. For the staging of your sales area or during marketing events such as fairs, attract the crowd by using displays, totems, interactive terminals and devices emitting scents coupled or not with media. D4D designs solutions with programming, integrated sensor or customised options according to your applications. Thanks to the sense of smell, your POS become a means to bring your customers closer to your values and your universe. Would you like to take advantage of olfactory communication with POS? Trust Dynamics for Display to bring them to life! We offer you electronic POS components and parts to create original olfactory advertising media. For the staging of your sales area or during marketing events such as fairs, attract the crowd by using displays, totems, interactive terminals and devices emitting scents coupled or not with media. D4D designs solutions with programming, integrated sensor or customised options according to your applications. Thanks to the sense of smell, your POS becomes a means to bring your customers closer to your values and your world.