The principle of marketing is to establish a communication strategy that aims to optimise sales and the visibility of a company. The means used to this end are quite numerous, but the most popular are POS or point-of-sale advertising. The aim of these advertising media is to attract the attention of consumers and encourage them to buy. It is important to know that there are different types of POS advertising, such as traditional POS advertising, digital POS advertising and dynamic POS advertising. But at a time when technology is at the heart of all areas, dynamic POS is in the spotlight. D4D is a reference in the design of motorised solutions for dynamic POS.
Motorised POS: what is it?
Dynamic POS is quite different from digital POS. Although they have some similarities, digital POS is all about a message combined with a medium. Dynamic POS, on the other hand, refers to moving elements. In principle, there are 2 main types of mobile POS: motorised POS and levitating displays. Motorised POS or animated POS refers to all POS elements that include a motor whose purpose is to create an animation. Contrary to banners, hanging kakemonos or even rollers, the motorisation of an element of POS allows to attract the attention of the consumers efficiently. At the same time, this strategy makes it possible to highlight a product.
Dynamic POS is quite different from digital POS. Although they have some similarities, digital POS is a message combined with a medium. Dynamic POS, on the other hand, refers to moving elements. In principle, there are 2 main types of mobile POS: motorised POS and levitating displays. Motorised POS or animated POS refers to all POP elements that include a motor whose purpose is to create an animation. Contrary to banners, hanging kakemonos or even rollers, the motorisation of an element of POP allows to attract the attention of the consumers efficiently. At the same time, this strategy makes it possible to highlight a product.
The advantages of motorised or mobile POS
Over time, consumer behaviour and expectations change. They are increasingly adapting to the evolution of new technologies. This explains why companies are also starting to eliminate paper displays and turn to more high-tech media, in this case dynamic POS: illuminated POS, rotating POS, audio POS, animated POS, but also interactive POS. These marketing communication options offer a range of advantages, including
In traditional advertising displays, the images seem to be frozen in time and in the background. They no longer really interest the target customers, as they are part of their daily lives. In other words, the message no longer gets through. In contrast, a dynamic display makes sense. Dynamism is at the heart of the action and arouses the curiosity of prospects. Playing on the codes of television with a moving medium and content, potential targets are easily challenged. Integrating, in most cases, a sound module, multicoloured LED lights and a mobile support, moving POS displays trigger more visual contacts.
Showcasing of products
With a traditional POS display, the display is limited to presenting the image of a product or conveying a message that cannot be changed. In contrast, using a motorised POS display, the products to be displayed are highlighted. At the same time, the sales area is more in motion than static. This helps to arouse the interest of consumers.
The creation of content adapted to the needs of the target
Waiting is one of the main barriers that make customers give up buying a product. It causes boredom and disinterest. Motorised POS displays are perfect for reducing this feeling of discomfort. By integrating a voice box with electronic circuits that set the medium in motion, they create in-store animation that enlivens customers. They can also generate last-minute purchases.
The flexibility of publishing
While the editing of traditional POS advertising required costs, animated POS advertising is quite flexible. Content can be changed with just a few clicks. LED displays also allow for a variety of visual effects to better capture the attention of potential targets.
Optimising customer relations
The biggest advantage of electronic POS is that it can optimise customer relations. It creates a direct interaction with the target group. Some models are able to adjust the content according to the body reactions of passers-by. This is achieved by means of a passage detector or a presence detector integrated into the POS system.
Motorised POS: the different types of motors for panels and signs
It is important to know that there are several types of dynamic POS motors. Their role is to animate the POS display with different movements. They can be rotary, linear, pendular, oscillating, suspended or fixed to the ground. Depending on the project, the motorisation can be mains powered, battery powered or linear.
Mains powered motors
Mains motors are able to rotate the billboards clockwise or anti-clockwise depending on preference. Generally, a mains motor is used for display animation. The centre load of this type of motor varies according to the model. For some, it is 1 kg with 5 revolutions per minute. For others it can be up to 3 kg with a programmable speed. There are also sector motors for hanging displays and models with pendulum movement.
Battery operated motors
Battery-operated motors can also be used to drive POS displays. However, for models that incorporate this type of motorisation, the speed of rotation will depend on the motor’s propulsion. As for the movements performed, they can be oscillating, suspended or yo-yo. This type of motorisation is most often used with a turntable.
Motorised shop window: how can a motor animate a shop window?
Motorised displays are usually used by shops and POS manufacturers selling high-tech equipment and by jewellery shops. The aesthetic appearance of these displays makes it easy to catch the eye of potential buyers. Unlike conventional display cases, these models are difficult to dismantle and are made of tempered glass for added strength. But their greatest feature is that they incorporate a complex motorisation system. This motorisation animates the display by making it turn on itself. In other models, it is the trays that perform rotary movements to better display the accessories for sale. There are also motorised displays with rotating suspension. To guarantee the animation of the showcase, the mechanism of the motorization is made in a ceaseless back and forth movement.
Motorised turntable: products to be displayed on a turntable
A turntable is a platform that incorporates a motor, driving a rotary motion while supplying the structure with electricity through a transfer point. The programming of these platforms can be done via a remote control. The load supported will depend on the power of the motor and the size of the platform. Many products can be presented on motorised rotary tables. In showrooms of sanitary equipment companies, for example, these trays are used to present new shower models. In museums, they are used to showcase historical exhibits.
Rotating podium: in what context should it be used?
A revolving stage is similar to a turntable. The difference is only in the size and the context in which it is used. In principle, turntables are found in car and motorcycle dealerships. But it is also not uncommon to find these models in art exhibitions, shows and theatres.
Appearance and disappearance of product
These are the motorised yo-yos which make mechanical movements and give an impression of illusion. The objects in the display case or on the trays appear and disappear thanks to this mechanism.
Animations and shows
Animated scenery is in great demand at shows and fairs. The elements that guarantee these animations are of course mains or battery motors. There are also LEDSTRIPs for shop windows, LEDSTRIPs for POS, stand-alone LEDs for POS and sound boxes.
D4D, your supplier of motors for POS
Do you have a new product to launch? Do you want to increase the visibility of your brand? If so, please do not hesitate to contact us. D4D is a specialist in everything that concerns LED solutions and POS motors. We develop different equipment to optimise your POS animation. We manufacture and sell all kinds of LED circuits such as white LED flasher, 1 white LED circuit, 5 LED circuit… Dynamics for Display is also able to develop different sound modules, voice boxes, sound chip, voice chip, sound mailing chip for direct marketing and animated mailing.